For more than a century, Montblanc has created the finest writing instruments, timepieces, jewellery and leather goods. At the beginning of May, the company celebrated the opening of its boutique at Maximilianstraße 14 in Munich, and the renovation of its showroom at Graben 15, Vienna. Over 200 square metres of retail space has been refurbished to provide the best possible ambience in which to promote the sale of luxury accessories for men.

French interior designer, Noé Duchaufour-Lawrance, was given the task of creating a new Montblanc boutique concept in 2015. He focused on the three design elements which he felt best represented the company's long history and its traditions: cursive handwriting, the company emblem and a passion for craftsmanship.

On entering the boutique, customers are invited at their own pace, to discover more about the history of Montblanc and its remarkably diverse range of collections. The play of light against dark, with dark wood insets, characterises the design of this attractive showroom interior. Filigree linear diffusers set into the ceiling make a strong textured design statement. Curves that sweep around corners add to the aesthetic appeal of the showroom without taking anything away from its functionality – an optimum ambience is maintained throughout, which is so important for customer wellbeing and consequent purchasing behaviour.

The main challenge raised by these projects was to find a way to adapt the air diffusers so that they would fit into the corporate interior design concept, which was characterised by rounded corners and "flowing" design elements. INDUL linear diffusers match Montblanc company colours, too, which are predominantly white, black and wood.